• Certified Public Accountant (CPA) since 2010 with expertise in personal finance, taxes, and credit
  • Along with The Balance, has been published in U.S. News & World Report, Business Insider, Forbes, and Investopedia
  • Has appeared numerous times on podcasts including Stacking Benjamins and been quoted in several articles on CNBC.
  • Featured personal finance expert in Top10’s panel about managing money during difficult times.


Lance Cothern is a Certified Public Accountant (CPA) who has been writing for the performance marketing team at The Balance since 2020. He started his career in public and corporate accounting before transitioning to freelance writing. After building an online presence through his personal finance website, Money Manifesto, Lance started his own freelance writing and online publishing business and wrote for well-known personal finance websites including Credit Karma, FinanceBuzz, MyBankTracker, and more.

Lance has subsequently established himself as a well-respected personal finance, taxes, and credit expert, having not only been published on The Balance, but on several high-profile sites such as U.S. News & World Report, Business Insider, Forbes, and Investopedia.

Lance became a CPA in 2010 and currently holds a CPA license in Indiana. Along with writing several articles, he has also appeared on the Stacking Benjamins podcast multiple times, has been quoted on CNBC articles, and was a featured personal finance expert on Top10’s panel about managing money during chaotic times.

He loves helping others learn how to improve and optimize their finances so they can better live their ideal lifestyle.


Lance earned a bachelor’s degree in business administration with a focus in accounting from James Madison University. He graduated as valedictorian of James Madison’s College of Business.